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Wing Woman of the Week with Ayesha Santos

We have another fabulous lady this week, introducing Ayesha Santos! Ayesha is a strategic branding and website designer, and she loves to partner with women entrepreneurs and creative business owners. In our interview, Ayesha shares how building new friendships can be a challenge at first because of the initial awkward phase (I think we can ALL relate), how she would make the fear of failure disappear for everyone, and how she found her purpose by choosing to pivot instead of being too afraid to chase her dreams. Continue reading below to get to know this awesome #wingwoman, Ayesha!



1. What makes you happy?


Spending time with my husband and doggo, meeting with and chatting with other creative entrepreneurs, brush lettering, and the latest one- gardening!


2. What advice would you give your younger self?


Be patient! Not everyone you meet is going to get you or strike up an amazing friendship, and sometimes meeting new people can be scary and downright awkward. Be patient and keep trying. Also, be yourself, you can look different, speak differently, have different life experiences and still fit in with the right people :) 


3. If you could magically solve one problem in the world, what would that be?


Ohhh, this is a tough one. I'd say the fear of failure. So many people hold themselves back from doing all the things they are meant to do, or really really want to do because they are afraid of change or of failing. 


4. How did you find your purpose?


I tried different things and wasn't afraid to pivot when something felt off or I realized it wasn't something I was passionate about anymore. Being willing to dive into new things, even when they have been a bit scary, has led my to some amazing opportunities and adventures.


5. What is your biggest pain point in building relationships?


The initial period where I'm usually pretty awkward/afraid to let me guard down a little. I struggle to just go with the flow and take it easy sometimes. 


6. What have you learned from past friendships that didn't work out?


That sometimes you have to grow apart for a while to come back together. I've also learned that just because you aren't friends anymore, it doesn't make all the great memories you had together invalid.


7. Who are your SHEroes (AKA female heroes)?


My mom, Rachel Hollis, Brene Brown, and of course- Oprah :)


8. What podcasts/books are you listening/reading right now?


I'm on a major Rachel Hollis binge at the moment, so I love RISE and RISE together (both podcasts). I also really enjoy True Crime, so Crime Junkie and Dateline are some other ones I listen to all the time. And my favourite pick me up podcasts when I'm feeling low or need a laugh are Office Ladies (based on The show The Office) and 3 Girls, 1 Keith ( hosted by Amy Schumer). 


9. Where can we find you?


I'm mostly hanging out on IG: @ayeshasantosdesign. I also share website and small business related content on my website/blog www.ayeshasantos.com.

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