Wing Woman of the Week with Jess Moe

This week, I chatted with Jess Moe, founder and owner of Lilac and Clover Soap Co. In our interview, she shares her thought's on finding your life purpose and how it's important not to limit yourself, how she decided to hang up her lab coat and pursue her dreams, and how she overcomes being an introvert when it comes to making new friends. Continue reading to learn more about this amazing #wingwoman!

1. What makes you happy?

Learning, growing, connecting, cuddling, sunshine, forests, the ocean, adventure, and dreaming :)

2. What advice would you give your younger self?

I would tell her to not be so hard on herself, trust the process, and to try to worry less about what other people thought about her. I know it took me until I was close to 30 to finally start doing what I wanted to do, and part of that was because I was worried about what other people would think, or say behind my back. I've finally realized now that that's completely out of my control and that you can't please everyone, anyway!

3. If you could magically solve one problem in the world, what would that be?

For everyone to have access to clean water, food, and sanitation. The basics that we take for granted everyday.

4. How did you find your purpose?

I learned a new definition of living your 'life's purpose' recently which was to just find what feels good and enjoy yourself. And so I try to practice that everyday instead of stressing out about what I should be doing with my life and worrying I haven't found my purpose yet.

I find that thinking we have only one purpose on Earth and that we have to figure out what that might be is a little limiting... By doing what I enjoy, helping others, and feeling good, I know I'm being my best self and helping others to be their best selves as well which is really the main goal anyway!

5. What is your biggest pain point in building relationships?

As an introvert, I struggle with putting myself out there and expending the energy to meet new people. I can be totally happy spending the entire day at home, by myself, and not be one bit concerned that I haven't left the house or spoken to another human haha.

But, I also know the power in having friendships and relationships with friends, family, and coworkers is super important. So I guess my biggest pain point is finding that balance between recharging alone and building and nurturing relationships.

That's why I enjoy attending the In Her Circle events. I know that when I make the effort to go, I don't have to pretend to be someone else to fit in. Jess creates a safe space for everyone to just be themselves, and helps with conversation starters and discussion topics besides the typical "What do you do?" to get things moving!

6. What have you learned from past friendships that didn't work out?

That it's OK to part ways as things change, and as people grow and evolve. Just because you were best friends with someone doesn't necessarily mean you'll stay best friends with them forever, and that's OK.

7. Who are your SHEroes (AKA female heroes)?

My biggest SHEroe would have to be my mom! And the other biggies are all the other women in my family and life, past and present. Each one has taught me something or shown me something that's made me who I am today, and that makes them heroes in my eyes!

8. What podcasts/books are you listening/reading right now?

I just finished reading Worthy Human by Tracy Litt which I really loved! You can usually find me reading a business or personal development book most days, but I try to branch out to some fiction as well.

For podcasts, I'm currently enjoying Mind Your Business, Life Coach School, Manifestation Babe, More Than One Thing, and Rise Together.

9. Where can we find you?

Holed up inside my house, duh. Haha, but seriously, online you can find me posting on my business platforms @lilacandcloversoap on Instagram or Facebook, or at

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